Guesting, Messaging/Copywriting
Baking benefits into your brand mix makes it magical. It’s actually almost alchemical. You put sticky spoonfuls of dough in the oven and you get warm, gooey cookies. Except … it’s not really magic, it’s science. Similarly, by baking benefits into your brand … it will...
Guesting, Messaging/Copywriting
Sometimes you can get a little too much sun, basking in the glory of building your brand. So much so, that you start hearing voices telling you “If you build it, they will come.” That line may have worked for Kevin Costner’s character in Field of Dreams, but...
Guesting, Messaging/Copywriting
I dribbled. Well, salivated. Actually drooled. But I had nothing witty, sage or tasteful to say. No words at all. I was too busy trying to control my mouth excretions. Frankly, I just couldn’t believe … my tastebuds. Ever since the “Sweet...
Guesting, Messaging/Copywriting
Sometimes there’s nothing more comforting than a big bowl of pasta. There’s no logic to the addiction – it heals, fills and enraptures us with each mouthful. But that’s often the way with food that feeds our soul. What has pasta got to do with blogging?...
Guesting, Messaging/Copywriting
The path to achieving blog mastery is not straight. Similarly, Zen cannot be explained in words. Much of it must be grasped through intuition, practice and then on to awareness. A Zen master inspires his student to do his best to discover a knowledge he already...
Guesting, Messaging/Copywriting
You’d think some ideas would have died by now, but they still live on in the minds of many. They’re undead ideas. The ones that just won’t die. They keep coming back again and again and again. And the grave they keep climbing out of is a zombie blog … so...
