Strategic copywriting, messaging and brand story specialist
Writing that
bonds brands
with people
For brands that want to build, grow and
do work that matters
WORD SWORDS IS A STRATEGIC COPYWRITING AND BRAND STORY SPECIALIST
that delivers a plug-in writing service for brand owners, agencies and strategists
We work with brand-builders and legacy-leavers who shape
meaningful brands that gain share of heart, not just share of wallet.
ENGAGE PEOPLE WITH YOUR MESSAGES
big data and advanced analytics claim to know what people want
But there’s more to the equation.
Both neuroscience and behavioural economics research shows that we’re irrational, emotional creatures.
We don’t search for products, brands and social influencers.
We seek personal, social, and cultural meaning.
Brands that help to fulfil our ongoing quest, succeed in more ways than one.
GIVE YOUR BRAND MEANING
we’re a brand messaging specialist
We shape words for emotionally framed brands that need to launch, refresh, rebrand or change how people feel.
Our work uncovers your brand meaning, gives it a narrative and story direction, and weaves those story-based themes through your messaging, cultural collateral and content.
BRAND STRATEGY
STRATEGISE YOUR BRAND CULTURE, BRAND LAUNCH, REFRESH OR REBRAND
BRAND MESSAGING
HAVE MEANINGFUL MESSAGING THAT’S POWERED BY STORY-BASED STRATEGIES
BRAND STORYWORK
UNCOVER YOUR CORE STORY AND BUILD LAYERS OF EMOTIVE MEANING
BOND YOUR BRAND WITH PEOPLE
WED YOUR BRAND TO ITS KEY IDEA AND EMOTIONAL TERRITORY
By humanising your products, services and ideas, you’re harnessing the power of emotions.
Meaningfully framed writing, based on emotions (not facts, features or benefits) is the most powerful way to spread your beliefs and ideas.
It’s every great brand’s secret best friend.
we don’t just profess to know emotions
no, no. we use them too.
They guide our own strategy and messaging.
And being marketers-turned-copywriters, we cherish those who want to reveal the emotional and personal value of their brand to their right people, instead of simple facts and features.
Featured Writing CLIENTS
STORY-BASED MESSAGING
TO MOVE PEOPLE, we USE STORYTELLING PRACTICES
We create strategic brand frameworks and story-based messaging that bonds with your ‘right people’ in their ‘right space.’
The core emotions of your brand – not just its functional aspects – are carried within values-driven stories across your brand messaging, every customer touch point and your company culture collateral.
recent work
projects WE’ve worked on – sometimes directly with the brand owner, or in collaboration with an agency or strategist
BRAND NARRATIVE AND MESSAGING FRAMEWORKS
BRAND COLLATERAL FOR PRINT AND DIGITAL
